Wisdom Panel DNA


WISDOM PANEL® DNA tests have been unveiling the mysteries of mixed-breed dogs since the launch in 2007. Six years later, 309,495 dogs* have been analyzed which has resulted in substantial information about the background of mixed-breed dogs, helping owners make more informed decisions about their health and wellness. For stats on the overall breeds detected through WISDOM PANEL DNA tests, view the infographic poster.

Wisdom Panel

Where does Buddy get his curly tail from? Why does he love digging holes in the backyard? Could I be doing more to make him happier and healthier? Your dog may not be able to tell you the answers – but his DNA can. Wisdom Panel®, the most comprehensive canine genetic analysis DNA test on the market, can help explain a dog’s ancestry. Wisdom Panel® offers a range of DNA analysis tests, including a test to determine the breeds in a mixed breed dog and certification for Purebred and Designer dogs.

Over 25 million mixed-breed dog owners know their dogs…but not as well as they could. With the simple swipe of a cheek swab, Wisdom Panel® Insights™ can determine the ancestry of your dog by testing for more than 190 breeds, the largest canine genetic database on the market. Within three weeks, dog owners will be e-mailed an official Ancestry Report that reveals the dog’s genetic background. A dog’s ancestry can influence him in surprising ways. Obvious and not-so-obvious physical traits plus behaviors like digging, herding and barking all come from the various breeds in a dog’s family tree. Once an owner understands a dog’s natural tendencies, it makes it possible to create a tailored training, exercise and nutrition program to fit his one-of-a-kind needs. 

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